(If you’re just joining the Weekly Presentation Crash Course by Improve Presentation, you might want to start at the beginning!)
„Content is king” – you probably heard this phrase at least once in your lifetime. Let’s think for a moment how valuable content is created.
First thing that comes into our mind is a question: „Who is this content for?”. You can’t create trully great content without knowing who is it for.
Roger Sterling (John Slattery), Ted Chaough (Kevin Rahm), Don Draper (Jon Hamm), representatives from Hershey and Jim Cutler (Harry Hamlin) – Mad Men _ Season 6, Episode 13 _ ‘In Care of’ – Photo Credit: Courtesy of AMC
Questions you should ask yourself before creating the first slide of your presentation are:
1.Who is the audience?
2.What is their background?
3.What do they expect of me?
It’s quite easy to anwser these questions if you’re presenting your ideas in front of people you know (for example company collegues or friends) but not that simple if you are presenting in front of hundreds of people you just don’t know.
Don’t assume the audience is like you. They may have cultural or geographic biases and the more you understand them, the better you can express yourself to them and avoid speaking gaffes.
Anwsering these questions will help you figure out the what format or layout will appeal to the audience and support the message you want to communicate.
As always, the most important of your presentation skills is the empathy by which you get inside the minds of your audience.
This is a blog written by Improve Presentation. We are presentation experts. We design high quality Powerpoint Templates and Keynote Templates and create custom unique slidedecks for our clients. See our work